Amazing behind the shoot video: Making of Luciano Carvari catalog 2011

Photographer Alexander Morderer form Ukraine, same as me. His studio located in Kiev, not far from the house I use to live:-)
Check out his portfolio such an amazing work: mordererstudio.com

Now you know why I like advertisement photography more then anything else on this field:-)

P.S Notice that the guy use relatively simple gear: canon 5D Mark II and 50mm F1.4, among with L class lenses. Creativity is all what we need:-)